Following the publication and success of my book, "Price Doesn't Count," published last year by NAPL, I was asked to write another book on the subject of marketing for printers.  I am now nearing completion of the book, which is scheduled for publication this summer.  In the book, I reference the advantage of printers setting up marketing programs that can run "automatically" and not be dependent on in-house staff to follow-through, (because all of us know what happens – after a few mailings the time it takes to get each piece out is longer and longer, until they just don't happen at all). Although I don't mention any suppliers by name in the book, I wanted you to know I fashioned these references after your service.

Setting up a program of marketing communications is one thing. However, setting up a program that will continue to run, professionally, and regularly, without interruption, is the essence of a good marketing tool.  Your service is one of these tools.  It provides consistent communication that builds familiarity with the customer, and allows us to customize the message, or add a special feature about our service or capabilities, should we want.  For the sales force, there's no guesswork about when the next piece will be going out – they know what the format is, that it is being handled by a professional third-party, and that no one else in our region will have the same thing.  It is a very worthwhile service for printers serious about and interested in establishing, or enhancing, a marketing program for their company.